Retail
ShopPulse — E-commerce SSR
React Router v7 SSR storefront with Redis edge cache and Stripe integration.
2024
Problem
- SPA TTFB too high, SEO underperforming, cart drop-offs.
- Catalog updates slowed page renders.
Approach
- Server rendering + streaming; partial hydration.
- Edge cache for product pages; ISR style revalidation.
- Webhooks for inventory & price sync.
Results
Green across pages
Core Web Vitals
+18%
Conversion Rate
−65%
TTFB
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